Advertise with Spring Carnival
Reach an engaged audience of Melbourne Spring Racing Carnival fans — punters, fashion followers, and race-day planners — at the peak of Australia's biggest racing season.
Why Advertise Here?
Oct – Nov
Peak season
7 weeks, 7 Group 1 races
#1
Melbourne Cup
The race that stops a nation
High intent
Audience
Punters actively researching
Ad Formats
Billboard
970 × 250 pxAbove the fold on homepage and key content pages
Highest visibility. Premium position seen before scroll on desktop.
Leaderboard
728 × 90 pxBelow page hero on race calendar, form guide, results, and strategies
High-CTR format. Seen at the top of every content page.
Medium Rectangle (MREC)
300 × 250 pxMid-page on all content pages including tips, fashion, and results
The workhorse of display advertising. Works across desktop and mobile.
Half Page
300 × 600 pxAvailable for premium placements — contact us to discuss
High-impact format with strong brand recall.
Mobile Banner
320 × 50 pxMobile-only — appears on all pages for mobile visitors
Essential for reaching the large proportion of racing fans on mobile.
Placement by Page
| Page | Expected Traffic | Best For |
|---|---|---|
| Homepage | Highest | First impression — billboard above fold |
| Race Calendar | High | Punters planning their carnival — high intent |
| Tips | Very High | Peak traffic in race week — ideal for betting operators |
| Strategies | High | Engaged, research-mode audience |
| Form Guide | High | Serious punters — high value for betting operators |
| Results | Very High | Huge traffic on race day and post-race |
| Fashion | Medium | Lifestyle audience — millinery, fashion brands welcome |
Affiliate Partnerships
You provide an affiliate ID
We add it to all outbound clicks via /go/[operator] redirect links across the site.
We log every click
Our server-side tracking records each click with timestamp, source page, and ad slot before redirecting the user to your platform.
You track conversions
Your affiliate platform attributes sign-ups and first-time deposits back to our traffic via your ID.
Monthly reconciliation
We share our click log; you share attributed conversions. Commission is settled monthly.
Frequently Asked Questions
Who visits springcarnival.events?
Australian horse racing fans planning for the Melbourne Spring Racing Carnival. Our audience is primarily 25–55, predominantly male on the form/tips pages and mixed on the fashion and calendar pages. Traffic peaks sharply from October through November during the carnival season, with the highest single-day traffic on Melbourne Cup Day.
What ad formats do you accept?
We support all standard IAB display formats: Billboard (970×250), Leaderboard (728×90), Medium Rectangle (300×250), Half Page (300×600), and Mobile Banner (320×50). We can also discuss sponsored content, newsletter placement, and integrated editorial mentions.
How are impressions and clicks tracked?
We run our own first-party tracking system. Every ad impression is logged when the ad is rendered on screen. Every click is logged before the user is redirected to your destination URL. We provide monthly reports showing impressions, clicks, and click-through rate (CTR) per placement. For affiliate arrangements, we append your affiliate ID to all outbound clicks so you can reconcile against your own platform's conversion data.
Do you offer affiliate / CPA arrangements?
Yes — for Australian betting and wagering operators, a CPA (cost per acquisition) or revenue-share affiliate arrangement is often the most attractive option. We pass affiliate tracking IDs on all outbound clicks, and we can cross-reference our click logs against your affiliate dashboard to verify conversions. Contact us to discuss your program's terms.
Can I book a specific page or position?
Yes. We offer page-level and position-level exclusivity. During the Melbourne Cup Carnival (October–November), premium positions are available for advance booking. Contact us as early as possible — carnival season inventory fills quickly.
What industries are appropriate?
Licensed Australian wagering operators, racing media and data providers, fashion and millinery brands, event hospitality and ticket providers, travel and accommodation services, and premium lifestyle brands are all well-suited to our audience. All advertising must comply with Australian wagering advertising standards.